WARC x Cannes Lions: Digital commerce and when targeting doesn't work
All the latest from day two of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined by David Tiltman and Imaad Ahmed to talk about the collision of marketing and digital commerce - a hot topic at this year’s festival - and reveal fresh research from Creative X and Analytic Partners. Plus Anna Hamill provides insights into the key priorities among CMOs in Cannes.