425: Darrell Lester—The Eight Letter F Word

Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House. Tip o’ the hat to our excellent sponsors ZipRecruiter.com/Rowe to try ZipRecruiter for FREE. BuildSubmarines.com Explore available careers! AuraFrames.com/Mike Use code: Mike to get $20 off their best-selling frame. American-Giant.com/MIKE Use code MIKE to get 20% off your order.

Om Podcasten

What started as a series of short mysteries for the curious mind with a short attention span has evolved into enlightening conversations for the not-so-short attention span. Whether it’s a short mystery, a long conversation, or an audio book, The Way I Heard It is a veritable box of chocolates for the ears, because you never know what you’re going to get.