Ep12 How to succeed in eCommerce with Imogen Crawford
summaryIn this episode of the Web Usability podcast, Lucy Collins speaks with Imogen Crawford, an independent e-commerce consultant, about her journey in the e-commerce space and the evolution of online shopping. They discuss the importance of crafting effective e-commerce strategies, the role of websites, building trust with customers, and the impact of AI and new sales channels like TikTok shop. Imogen shares insights on common mistakes businesses make and future trends in e-commerce, emphasisng the need for a solid foundation and understanding of customer needs.takeawaysE-commerce has evolved significantly, especially post-COVID.A great e-commerce strategy is not one-size-fits-all.Websites remain a crucial digital asset for brands.Building trust through quality and transparency is essential.AI is transforming the e-commerce landscape.TikTok shop is a growing platform for e-commerce.Brands should focus on their unique value propositions.Avoid spreading yourself too thin across multiple channels.Understanding consumer behavior is key to e-commerce success.The future of e-commerce is still bright with long-term growth.titlesNavigating the E-commerce LandscapeBuilding Trust in Online ShoppingThe Future of E-commerce: Trends and InsightsSound Bites"It's been a roller coaster.""Don't assume who's on TikTok.""You have to have a product that solves a problem.""AI is impacting every single area of business.""You need to build trust.""E-commerce is still in long-term growth."Chapters00:00 Introduction to Web Usability Podcast01:07 Imogen Crawford's E-commerce Journey04:16 Evolution of E-commerce: Trends and Changes07:05 Crafting Effective E-commerce Strategies10:55 The Importance of Websites in E-commerce13:17 Building Trust and Quality in E-commerce16:51 Choosing the Right E-commerce Platform18:29 Navigating Multiple Sales Channels22:25 Common Mistakes in E-commerce25:29 Future Trends in E-commerce