38.Being visible and dealing with imposter syndrome with wedding calligrapher & SEO expert Stacy Westhead
Today I’m joined by Wedding Business Club member, Wedding Calligrapher and SEO Expert - Stacy Westhead. Having worked in digital marketing for many years Stacy took up calligraphy as a hobby to help create some time for herself outside of family life and to help her process her grief after losing her Dad. This transpired into a real passion and talent for the craft and lead her to launch her first business. In this episode, Stacy shares how she got started as a wedding calligrapher, how she deals with imposter syndrome, something we can all relate to, and her advice to anyone starting out in the wedding industry. With her 15 years of experience in marketing and specifically SEO, Stacy has also started a second offering helping wedding businesses engage with their clients, so today we’re very lucky to have Stacy taking us through the fundamentals of SEO and giving us some of her top tips for boosting your visibility online. So if SEO feels like a bit of a mystery to you, or you’ve got the basics but are looking to take it up a notch this is the episode for you! You can see more of Stacy’s calligraphy work at www.socalligraphy.co.uk and connect with her on Instagram @socalligraphy. For help with your SEO, you can find Stacy at www.soengaged.co.uk and @soengaged on Instagram. If you enjoyed todays’ episode or it gave you a real aha moment I’d love to hear from you, come drop me a DM on Instagram @fayecornhill See you next week!