Professionalization is Coming - Are We Ready?
The health and fitness industry stands at a crucial crossroads as qualified exercise professionals prepare to step into the healthcare system as trusted providers. But amid this transformative opportunity, a troubling question emerges: are we actually ready? As Physical Activity Alliance President, I've observed a growing divide in our field. While some forward-thinking professionals eagerly prepare for healthcare integration, many remain comfortably fixed in the status quo, content to serve...