Episode 27: Will | Minor Figures
Making speciality coffee more accessible, bringing a new product to market and learning along the way with Will, one of the co-founders of Minor Figures. We chatted to Will, one of three co-founders of coffee company Minor Figures. Selling cold brew coffee in cans, oat milk and a chai mix, Minor Figures' mission is to break down the wall of what people think of as speciality coffee…making it less exclusive through understanding and availability. We discussed scaling up production when there is no manual – creating a product on a large scale in a different way to what’s been done before. We also talked about branding and their approach to marketing which focuses on allowing the product to speak for itself and be just about delicious coffee. We were inspired by their total belief in the business and their product development and hope you find the episode informative and interesting. Find Minor Figures @minorfigures on Instagram or minorfigures.com. Find us @whatscookingpodcast