Sponsorship within women's cycling
This week Loren Rowney caught up with Shimano's Road Marketing Manager Alexa Cunningham to chat about sponsorship on the women's side of the sport, from grassroots to WorldTour, and how Alexa found herself in Valkenburg working for one of the biggest brands in cycling.Alexa's obsessions: The Resident on Netflix and Liv's short film about Bonnie.