S2 E6: Industry Insights: 30 Years in Scotch
Join whisky industry legend John Campbell as he reflects on nearly three decades of experience in Scotch whisky, including a remarkable 27 years at Laphroaig Distillery. In this episode of the VCL Vintners Whisky Investment Podcast, we explore the evolution of whisky from a middle-aged man’s drink to a global phenomenon embraced by diverse audiences. Discover how the balance of tradition and innovation, the growing influence of consumers, and long-term planning shape the whisky industry’s pre...