The Why Podcast: Why are movies with male leads perceived more highly than female leads?

In the latest episode of the Why podcast, Bryan Stroube discusses his findings on his latest research about how viewers evaluate films based on lead actors’ gender. His research experimented with AI-Generated movie plots and analysed nearly 400 million filmgoer ratings screened between 1992 and 2018. Bryan’s research sheds light on gender disparities -- with women only holding 28% of the leading roles -- and challenges stereotypes that still exist even years after the “Me Too” movement started.  For more thought leadership and business insights from London Business School faculty and alumni, visit Think at London Business School Sign up here to receive a curated selection of articles, podcasts and films direct to your inbox twice a month.  Follow us on social media: Twitter Linkedin Facebook

Om Podcasten

Every piece of academic research starts with a question to answer or puzzle to solve. Listen in as London Business School faculty describe how they set about making new discoveries on a subject they’re curious about, what their findings suggest, and discuss the current and potential future impact of their research for you and your business. A Think at London Business School podcast.