From Lotería to Literatura: Building a Bilingual Empire with Mike Alfaro
Featured Wine: 2020 Sauvingon Blanc, Surcos Wines Pour yourself a glass and join us for an inspiring conversation with Mike Alfaro, the creative genius behind Millennial Lotería. From reimagining a beloved cultural classic to collaborating with major brands and even the White House, Mike shares his journey as a bilingual content creator and award-winning creative director. Episode Highlights: • The story behind Millennial Lotería's creation and its explosive success at Target • Mike's experience working with major brands like Honda, Disney, and DC Comics • The special commission from President Joe Biden • Insights into navigating the creative industry as a bilingual professional • Behind-the-scenes stories of building a viral cultural phenomenon Key Topics Discussed: 🎯 Breaking into mainstream retail with a cultural product 🎨 Creative direction in multicultural markets 🌟 Brand collaborations and partnerships 💡 Modernizing traditional games for new generations 🔥 Building a successful personal brand Where to Find Mike: • Millienial Lotería Instagram • Sí Sabo Kids Instagram • TikTok • Website: https://millennialloteria.com/ Connect with Wine & Chisme: • Instagram • TikTok • Website: https://www.thewineandchismepodcast.com