Episode 49: Hospitality & Education Matthew Citriglia's Formula For Sales Success

In this episode of the Wine Whiskey Weed Show, Sid Patel speaks with Matthew Citriglia, Director of Education at Southern Glazer’s Wine & Spirits, to discuss how hospitality and education form the backbone of successful sales strategies. Learn how to train a strong sales team, the consultative approach to selling, and insights into regional trends that can boost sales. This episode is a must-listen for brand owners, distributors, and sales professionals in the beverage industry.

Om Podcasten

Beverage Trade Network's daily podcast is about the alcohol beverage & cannabis industry. It provides actionable insights to all kinds of professionals in this industry. This podcast features some of the most successful people from the Industry, talking about some of the most important issues faced by the businesses, and how to tackle them. BevCast provides tips and tricks to the Importers, Distributors, Suppliers and Producers to grow their businesses sustainably. Follow us to get regular updates about future episodes! BevCast is brought to you by Beverage Trade Network. Know more about Beverage Trade Network: www.beveragetradenetwork.com