Episode 50: From Concept To Shelf, Developing An Alcoholic Beverage Brand - Ian Pere
In this episode of the Wine Whiskey Weed Show, host Sid Patel returns with a deep dive into the world of beverage business growth, featuring special guest Ian Perez, Brand Execution Manager, and MaryAnn Pisani, Chief Revenue Officer, from MHW Ltd. Sid and Ian discuss the entire commercialization process, breaking it down into key stages like product development, production, and sales distribution, offering invaluable insights for entrepreneurs looking to bring beverage brands to market. Ian and MaryAnn shares essential checklists for each stage and explains how MHW, a leader in the U.S. drinks industry, now provides services for brand development—from market analysis to practical steps for a successful launch. Sid also adds his own experiences with building beverage brands, making this episode a practical guide for anyone in the industry.