Ep. 3: Building a Successful Business in the Crafts Industry with Abby Glassenberg
Co-founder and President of Craft Industry Alliance Abby Glassenberg joins Editor-in-Chief Jennifer Blot for a conversation on the benefits of a membership organization and various aspects of building a successful business in the crafts industry, including email marketing campaigns, collaborations and finding a compatible retail marketplace. Abby is a sewing pattern designer, craft book author, teacher and writer. She has an undergraduate degree in history from Johns Hopkins and a master’s degree in education from Harvard. She taught middle school social studies in Mississippi through Teach For America and sixth grade in the Newton Public Schools before becoming a textile artist. Abby is the author of three sewing books and lives in Wellesley, Massachusetts, with her husband and three children. In this episode, Abby shares the ins and outs of Craft Industry Alliance, advice on where to begin with email newsletters, a bit more on her creative work today and more!