024 - Selecting the right keywords
In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business.The main talking points include: The importance of keywords in SEOChoosing the Right KeywordsKeyword Research and StrategyUnderstanding Traffic and RelevanceBalancing Keyword Difficulty and Search VolumeExpectations and MisconceptionsShoutoutsMike Michalowicz – https://mikemichalowicz.com/