Ep. 96: Traceability across cotton’s supply chain

Cotton accounts for roughly 65% of the fibres present in wardrobes worldwide. It is therefore a key discussion topic in the textile industry’s transition towards a sustainable future. In episode 96 WTiN’s Textile Innovation Podcast, we speak with Alia Malik, chief development officer at Better Cotton, about the company’s drive towards a traceable supply chain. Better Cotton is a world-leading sustainability initiative for the natural fibre. Its mission is to help cotton communities surv...

Om Podcasten

Join the World Textile Information Network (WTiN) as it welcomes a new special guest from the textile & apparel industry every two weeks. Tune in to hear the latest innovations and unmatched intelligence and insight on a global scale. From key manufacturers and textile technology hubs in Asia, the Americas, Europe and more, we speak with key opinion leaders, CEOs and start-ups – covering innovation across the entire textile & apparel value chain, plus external and influencing factors such as legislation, sustainability, digitalisation and trade.To discuss any of our topics, get in touch by following World Textile Information Network (WTiN) on LinkedIn, or email content@wtin.com or aturner@wtin.com. To explore sponsorship opportunities, please email sales@wtin.com. Stay in the know with daily updates from WTiN when you sign up to the site.You can find breaking stories, exclusive features and one-on-one interviews, long-form analysis, patents and event information all in one place. Intro music is a royalty free track from Music Unlimited on Pixabay.