113: How to Find Your Niche: Discovering Your Yoga Niche
To create a successful online yoga business and make sales, you need to know how to find your niche and specifically your yoga niche. Without a niche, it's difficult to create messaging and offerings that resonate with the right people. If you don't have messaging and offerings that resonate, your marketing simply won't work. If your marketing doesn't work, you won't make any sales, which means you don't have a yoga business. In reality, 99% of yoga teachers are resisting niching down and avoiding focusing on a specific yoga niche. It feels safer for them to keep their options open with a broader more general offering. Yet more than ever, you need to stand out amongst the online noise and create a specific yoga niche in order to speak directly to your ideal clients, and be seen. If you're yet to "niche down" or you're unsure what that actually means for your business, this episode is for you! This episode covers: ▪️ What holds most yogipreneurs back from niching down ▪️ What a niche is and how to develop your niche ▪️ Why niching down is so important and critical to sales and growing your business ▪️ The importance of having a niche for content and online business success Join Yogipreneur LaunchPad at www.digitalyogaacademy.com. Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook