167: Why You're Doing Content Marketing Wrong (and what you should be doing instead)

In this episode, we delve into the often-overlooked but powerful aspect of content marketing: long-form content. While short-form content like reels and stories have their place, relying solely on them can hinder your business's growth. Join us as we discuss the two fundamental truths that have consistently proven successful in content marketing: creating bingeable content and building a body of work. Discover why long-form content is essential for establishing trust, authority, and credibility with your audience. We explore how it influences consumer behavior and why it's a game-changer when launching high-ticket online courses. Learn the secrets of creating a bingeable body of work that aligns with your ideal students and converts them into devoted customers. If you're ready to take your content marketing to new heights and see real results in your business, this episode is a must-listen. Tune in and learn how to leverage the power of long-form content to set yourself apart in a crowded digital landscape and achieve sustainable success. Don't miss out on this valuable insight that can transform your content strategy and grow your business like never before. 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Facebook: https://www.facebook.com/digitalyogaacademy 🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy More resources to help you on your yoga teaching Journey: 🌟 Blog: https://digitalyogaacademy.com/blog/ 🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/ 🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

Om Podcasten

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?