49: What it actually takes to create a six-figure online yoga course biz!
There's a lot of hype online these days about creating a six-figure business. It seems like everyone is promoting some system, strategy or framework for getting to “six-figures”. “30 Days to a $100K Business” “How I Made Multiple Six Figures With a Single Coaching Funnel” “Six-Figure Webinars” The list goes on... And it can be misleading and sometimes even deceptive. We must remember that the "six-figures" relates to the revenue (sales), and depending on the business model, the profit could paint a very different picture. Not every six-figure business is profitable. But those that are more profitable are the businesses that have reduced expenses which are…ONLINE BUSINESSES! Successful businesses aren’t born overnight - they take years of expertise, practice, failing, hard work and failing some more. Having grown my online yoga business for the last three years, I know what it takes to actually create a six-figure business and I'm sharing this with you in this episode! Topics covered: What it means to be profitable Why the online business model is more profitable than other business models Digital Yoga Academy’s journey Starting with your why Cultivating a six figure success mindset Narrowing in on who your ideal student is Discovering your profit potential Foundational marketing elements needed to build an online business Extra resources: Kelly’s live training archive: https://www.facebook.com/groups/digitalyogaacademy/learning_content/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com