61: Why it's time to finally grow a yoga niche business
Does the idea of excluding students feel scary and counter-productive? I get it! When you’re starting out especially, you want to attract as many students as possible and it feels scary to focus your efforts on finding a smaller group of students. Yes, I'm talking about that buzzword again... Niche. Niching is really about becoming the big fish in a small pond and that's exactly what I'm talking about in this training. In this episode, you are going to learn why it's now the time to really hone in on your niche for your yoga business! This episode covers: The fear of niching down What a niche actually is Why it’s important to have a niche Becoming an expert in your field Journal prompts to explore The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list