[EN] Tyler Brûlé (Monocle, Winkreative) | Survivor, visionary, and design obsessive [REPLAY]

RÉUNI — Le pop-up The Comfort Week — Du 5 au 14 juin — 98 rue de Turenne, Paris 3e — 11h-19h (fermé le lundi) ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎➡ Découvrir le programme😇 Mes sponsors du mois Squarespace – La révolution no-code pour créer un site web beau, simple et efficace. Pas besoin d’être développeur ni codeur pour pouvoir l’utiliser.➡ Découvrir Squarespace 📧 Abonnez vous à ma Newsletter ➡ Newsletter TheBoldWay ___________________________________ Thank you to Tyler Brûlé for stopping by TheBoldWay! Tyler is a living legend in journalism and media entrepreneurship. Founder of Wallpaper magazine and then the Monocle empire, he has succeeded in creating an independent, elegant, global, and deeply human media outlet — all outside of passing trends. In this episode, he shares his extraordinary journey: from his beginnings in Canada to settling in Zurich, including a life-changing attack in Afghanistan. He opens up about his vision of leadership, his relationship with risk, his beliefs about social media, and invites us into his unique aesthetic world. A rare, deep, and inspiring conversation — with one of the most influential (and discreet) figures in global media. In this episode, we discuss: - Tyler’s journey: from journalist to media entrepreneur (Wallpaper, then Monocle)- The importance of aesthetics and consistency in every detail of a brand- A bold and independent media vision: rejecting reliance on Instagram, investing in print and radio- Branding through real-life and physical experiences (cafés, bookstores, events)- Leadership through example, physical presence, and company culture- The impact of a traumatic life experience (Afghanistan) on his perception of risk- His vision of progress: daily discipline, continuous improvement, and constant curiosityTimeline 00:00 — Introduction & interview setting: Zurich, Monocle HQ03:24 — Tyler’s background: Canadian origins, American dream, calling as a journalist07:06 — Overview of his two business pillars: Winkreative and Monocle09:04 — Defining boldness and courage in business15:18 — Risky beginnings of Wallpaper and Monocle, defying the digital status quo20:43 — Criticism of social media, Instagram, and the value of direct audience connection30:51 — The Monocle aesthetic: inspirations, attention to detail, obsession with comfort38:12 — The art of networking: hospitality, Japanese rituals, attention to small gestures49:09 — Leading by example, closeness with teams, hosting events with readers59:24 — Long-term vision: a global media brand in print and audio, idea transmission, social role1:13:56 — If he had to do it again: thoughts on education and career path1:14:12 — Failures, learnings, and key career decisions1:17:00 — Building an independent media brand in the face of industry giants1:20:30 — How Monocle acts as a catalyst for change in cities1:23:00 — How Monocle influences urban policy and decision-makers1:26:00 — The editorial choices Monocle makes (or doesn’t make)1:29:00 — The moral responsibility of independent media1:31:30 — Closing thoughts References Magazines & Media: - Monocle: An international magazine covering lifestyle, culture, and business, founded by Tyler Brûlé- Le Point: A French weekly news and debate magazine- City Magazine: An urban lifestyle magazine- Der Spiegel: A German news magazine- Dow Jones: Media and financial information company, owner of The Wall Street Journal- Vogue France: French edition of the fashion magazine Vogue- Les Echos: A French newspaper focused on business and economics- NZZ (Neue Zürcher Zeitung): A German-language Swiss newspaper, considered a reference publication- Le Monde: One of France’s most respected newspapers- The New York Times: One of the most influential newspapers in the U.S.- Financial Times: A British newspaper specializing in business and economics- The Economist: An international weekly publication focused on current affairs and business- The Wall Street Journal: A U.S. business and financial newspaperCompanies & Brands: - BBC Studios: The commercial arm of the British Broadcasting Corporation, producing and distributing content- Monocle Café: A café linked to the Monocle brand, founded by Tyler Brûlé- Loro Piana: Italian luxury clothing and accessories brand- Brunello Cucinelli: Another Italian luxury fashion house- Dassault Média: A French media companyPeople & Collaborators: - Andrew Tuck: Editor-in-chief of Monocle magazine- Ben Smith: CEO of Air France-KLM- Emma Tucker: Editor-in-chief of The Wall Street Journal- Maurice Lévy: French businessman, former chairman of Publicis Groupe, a global communications and advertising groupNb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia. Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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Les entrepreneurs à succès et les grands artistes ont un point commun : leur capacité à innover et à penser en dehors des sentiers battus. Mais comment réinventer les règles, se libérer des conventions, initier un mouvement, créer des projets iconiques, des produits d’exception, éclipser la concurrence en disruptant un marché, comment créer un nouvel océan bleu ? TheBoldWay est le podcast qui rentre dans la tête de ceux qui ont osé remettre en question l’ordre établi et qui excellent dans leur milieu : ces entrepreneurs, artistes, créatifs visionnaires, idéalistes qui ont cassé les codes et révolutionné leur industrie. Je décortique sous forme d’interviews longues et sans filtre leur méthode, leur état d’esprit et vous donne les clés, pour à votre tour, tracer votre propre chemin. Je suis Adrien Garcia, Designer et co-fondateur de la marque de vêtement RÉUNI. Avec TheBoldWay je vous invite à une véritable masterclass sur l'entrepreneuriat, l’innovation, la créativité, le leadership et comment affronter les défis de toute sorte. Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.