Olivia Francis, Founder, Hamilton + Hare

Olivia Francis left her job with global advertising agency Saatchi & Saatchi to change the men’s underwear market with her Hamilton + Hare brand in 2014. She had been looking to buy boxer shorts for her brother, but just found a lot of poor quality and heavy branding. She wanted to bring womenswear underwear standards to men, and that’s exactly what she did. That quality has now evolved into loungewear, sleepwear, T-shirts, shirts, sweatshirts and even suiting – all so...

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