The Beauty Edit with Ning Li, Founder of Typology
Ning Li is a globally renowned entrepreneur and made his name in the world of business founding the disruptive online furniture retailer Made.com, though this wasn’t his first start-up – that was a trailblazing e-commerce business called MyFab, specialising in interior décor, which he sold to the Paris-based conglomerate that is now Kering. For his third venture he is taking on the world of skincare with Typology, a gender neutral skincare line that aims to demystify what has become an increasingly complex world for the consumer. Typology has stripped back its products to contain only the necessary natural ingredients, housed in recycled and recyclable packaging. Consumers can log on to the Typology website and via a questionnaire have a complete skincare regime prescribed in mere moments. Li was inspired to take on the world of skincare – dominated at one end by huge conglomerates and crowded at the other by a multitude of start-ups and independent brands – while shopping for a cream for his baby daughter. He was inspired to set up a direct to consumer business offering high quality, natural products at an affordable price.In the latest episode of ‘The Beauty Edit’ podcast, he tells Lauretta Roberts Editor in chief of TheIndustry.fashion, his story of serial entrepreneurship, about how his business has operated during the pandemic, and what his ambitions are for the future.