Understanding the Generations (with Jean Twenge)
How can we best understand and engage younger generations today? Our guest today, Dr. Jean Twenge, is a professor of psychology at SDSU and the author of Generations. She has been one of our go-to scholars on generational trends and has just released a 500-page book that traces generational changes from Silents (b. 1925-1945), Boomers, Xers, Millennials, Gen Z, and up to the newest generation emerging today (polars). Join Scott and Dr. Twenge as they discusses the research on Gen Z and what i...