Made by China: the rise of Chinese brands
“Made in China” has evolved into “Made by China”, driven by the country’s shift towards a consumption-driven economy, policy support for home-grown champions, changing inter-generational preferences, and the one-off boost to domestic consumption from the Covid-19 pandemic. Chinese companies are also giving foreign brands a run for their money with insightful marketing, clever use of digital tools, superior supply chain management and quality product offerings.