194: Welcome to the Consistency Club!
Most photographers struggle with marketing. Whether it’s because we don’t have the time, have trouble coming up with fresh ideas, or just feel uncomfortable promoting ourselves, marketing often gets pushed to the back burner until we're desperate.But marketing really only works well when you're consistent about it. Joining me on the show is Dayna, the woman at the helm of TCBTH’s marketing efforts. Over the last 18 months, she's had a front-row view of the marketing successes and struggl...