EP 106: Helping Photographers and Clients Connect with Lachlan Shum

Connecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What’s the right price point or message or strategy? One of the most important things you can do as a business owner is put yourself in the shoes of your clients, and today’s conversation with Lachlan Shum - founder of the Focal Marketplace - is going to help you do just that. Lachlan’s entire business idea came from his experience, not as a photographer, but as a client. He built a ...

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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.