Super Clean, Super Green – Cleanery’s Mark and Ellie Sorenson

In 1993, school boy Mark Sorenson got 20/20 for an essay about the dangers of plastic packaging. 29 years later Mark and his business partner and wife, Ellie, have established Cleanery, a kiwi start-up that’s attracted millions in venture capital and now has products ranged across NZ and Australian supermarkets.Cleanery removes the water and the plastic bottle from household cleaners, offeringinstead a sachet of cleaning powder. Simply tip the powder into any bottle, add warm water, and presto, you’ve got the beginnings of a sparkling clean bathroom or kitchen.  Declaration of interest: Vincent does some consulting work for Cleanery and has invested atiny fraction via the Climate Venture Capital Fund.

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This Climate Business is the Kiwi podcast about turning the climate crisis into an opportunity. Every week host Vincent Heeringa talks to entrepreneurs, investors and experts about what they're doing to solve the climate crisis and get NZ down to zero emissions by 2050 – or sooner.