Rooted in Innovation: The Future of Farming with Darragh McCullough from RTE's Ear to the Ground and Founder of Elmgrove Farm

If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWhat started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation.Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture.🔑 Key TakeawaysHow to diversify without losing focus: a masterclass in iterative business buildingWhy collaboration (not control) is essential for modern rural enterprisesThe power of customer experience in reshaping farming's role in local communitiesCreators & Guests Gerry Scullion - Host Serdar Mele - Editor Stef Murphy - Producer Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

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Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences. Hosted by Gerry Scullion, with over 1-million downloads worldwide. Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life. Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change. Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.