209 Onboarding Experience is Product Management

Sandra Lin, Senior Product Director at Northwestern Mutual, shares how the legacy company evolved to offer digital experiences to its customers and important strategies to use when converting prospects to clients. Get the latest updates from the show at www.thisisproductmanagement.com.

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DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com