243 System 1 Research is Product Management

Anders Bengtsson, CEO of Protobrand, shares how to use system 1 research techniques to uncover what drives consumer behavior. Get the latest updates from the show at www.thisisproductmanagement.com.

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DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com