281 Qualitative Research is Product Management

Nikki Lavoie is the founder of MindSpark Research International in Paris, as well as the VP of ESOMAR Council and a member of the board of the Association of Qualitative Research. Learn more about Nikki’s worldly thoughts on research, as well as her 3 things you need to ask yourself before you start a project. TIPM is sponsored by Feedback Loop. The Feedback Loop platform automates over 30 research processes, delivering you fast, quality consumer feedback in 72 hours or less. If interested, please visit: feedbackloop.com/freemonth 

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DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com