Every Entrepreneurs Dream: ‘Your Product Is a Life Saver!’

A tragedy near-miss turned this healthcare professional into an entrepreneur. Her toddler was crying, but no sound was coming out: a clear sign of choking for any medical professional. Felicia Jackson's nightmare scenario inspired a product that is literally saving lives: CPR Wrap.Host, Andrea Marquez explores the backstory and journey of Felicia’s invention, what led her to audition to Buy it Now, and how that experience (and the $20,000 cash prize) will take her business to new heights. While featured guest, Jamie Siminoff, founder and inventor of RING, points out key lessons you can takeaway from Felicia's pitch. You can watch CPR Wrap's episode on the Buy it Now show titled: The Panel Gets Dirty.Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. In this episode, you'll discover: (00:21) How Prime Video's Buy It Now show works, the stakes involved, and just how difficult it is to convince an audience of 100 to buy your product. (04:02) The backstory of how Jamie Siminoff created the Ring app, and why shows like Buy it Now can be life-changing for entreprenuers. (06:41) What made CPR Wrap a unique and essential product. (08:03) The moment that changed Felicia’s life trajectory. A moment that could have been fatal, and propelled her to dream up CPR Wrap. (11:07) How Felicia quit her job in secret to create CPR Wrap, a risk she says was inevitable. Thankfully her husband was fully committed at that point, too. (12:13) Why having a strong support system and community is paramount to being successful. (14:55) What stage Felicia's business was at when she decided to send in an audition to the Buy it Now show.(15:57) How Felicia spent countless hours practicing her show-day pitch. (18:43) Jamie's first impression and feedback of CPR Wrap.(23:00) Felicia's reaction to winning and how she's planning on spending her cash prize.(25:04) Jamie, Andrea, and Felicia share some actionable takeaways that you can use to take your business to the next level! 

Om Podcasten

Step into the exciting world of entrepreneurship with This Is Small Business! Join us on an adventure as we dive deep into the riveting tales of triumph and tenacity of small business owners. This Is Small Business speaks with business owners from all over as they go through the highs and lows of entrepreneurship and we uncover the secret sauce behind building a thriving business. Tune in to hear from a dynamic array of guests, each with their own captivating backgrounds and unique perspectives that epitomize the spirit of small business entrepreneurship. Get ready to be inspired, motivated, and empowered to chase your own entrepreneurial dreams and start your next venture! Whether you’re an aspiring entrepreneur or an avid fan of the Buy It Now show, "Behind the Buy" offers behind-the-scenes stories that will inspire you to take the next step in your own business journey. From the intense preparation to the thrill of winning, we explore every angle of what it takes to pitch, win, and build a thriving business. Discover how each Buy It Now winner plans to use their prize to scale their business and how you can apply these lessons to your own entrepreneurial path. Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts, and make sure to watch Buy It Now on Prime Video.