How Culture Can Lead to Unique Business Opportunities

Want to know how your culture can give your business an edge? Just ask Mayra Luz Colon, the founder of Healthy Rican, who fused her Puerto Rican roots with her passion for healthy living to create a successful line of mom-approved seasonings. Mayra shares how she overcame imposter-syndrome, connected with her community, and pivoted from coaching to creating a product that resonated with so many people. You’ll also hear from Ramiro Cavazos, CEO of the United States Hispanic Chamber of Commerce (USHCC), who’ll dive into how Hispanic-owned businesses are shaping the future of entrepreneurship despite the challenges they face and how the USHCC is helping entrepreneurs get access to more capital, contracts and connections, and the tools and resources they need to grow their businesses.In this special Hispanic Heritage Month episode, you’ll discover the importance of staying connected to your roots, how to build a strong community around your brand, and why empowering Hispanic-owned businesses benefits everyone.In this episode you’ll hear:(02:06) How a health issue inspired Mayra to start her business(04:27) Why Mayra pivoted to a product based business(06:06) How to get customer feedback and build a supportive community(8:52) The growth and impact of Hispanic businesses and what makes them stand out(10:15) How the United States Hispanic Chamber of Commerce (USHCC) is helping Latino entrepreneurs overcome the challenges they face by focusing on the 3 C’s: access to capital, building connections, and capacity building(14:50) Why supporting Hispanic-owned businesses benefits everyone(16:13) How resilience and being open to pivoting can help you build a successful business

Om Podcasten

Step into the exciting world of entrepreneurship with This Is Small Business! Join us on an adventure as we dive deep into the riveting tales of triumph and tenacity of small business owners. This Is Small Business speaks with business owners from all over as they go through the highs and lows of entrepreneurship and we uncover the secret sauce behind building a thriving business. Tune in to hear from a dynamic array of guests, each with their own captivating backgrounds and unique perspectives that epitomize the spirit of small business entrepreneurship. Get ready to be inspired, motivated, and empowered to chase your own entrepreneurial dreams and start your next venture! Whether you’re an aspiring entrepreneur or an avid fan of the Buy It Now show, "Behind the Buy" offers behind-the-scenes stories that will inspire you to take the next step in your own business journey. From the intense preparation to the thrill of winning, we explore every angle of what it takes to pitch, win, and build a thriving business. Discover how each Buy It Now winner plans to use their prize to scale their business and how you can apply these lessons to your own entrepreneurial path. Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts, and make sure to watch Buy It Now on Prime Video.