Knock Their Socks Off: A Fresh Solution to a Stinky Problem

Matthew Tesvich, the CEO of Skunk Skin turned his personal battle with stinky feet into a thriving business with his innovative odorless socks. Hear about his experience on "Buy It Now," where he impressed judges like Jamie Siminoff, and learn the key lessons he gathered on entrepreneurship, marketing, and overcoming challenges. You can watch Skunk Skin's episode on the Buy it Now show titled: Lions and Ducks and Skunks, Oh My!Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. In this episode you’ll learn: (0:06): How Matthew’s lifelong issue with stinky feet inspired him to create Skunk Skin, a line of odorless socks, highlighting the power of turning personal challenges into innovative solutions.(02:38): After a career-ending injury, Matthew pivoted from aspiring baseball player to entrepreneur, demonstrating how setbacks can lead to new opportunities and the importance of creative problem-solving.(06:02): Matthew discusses how he used press and publicity strategies, including catchy email subject lines, to gain media attention and boost sales, underscoring the value of effective marketing in a startup’s success.(11:43): Matthew reveals his pitching tactics, including price anchoring and engaging storytelling, that helped him impress the judges and win a spot on the Buy It Now Amazon store, illustrating key techniques for successful pitches.

Om Podcasten

Step into the exciting world of entrepreneurship with This Is Small Business! Join us on an adventure as we dive deep into the riveting tales of triumph and tenacity of small business owners. This Is Small Business speaks with business owners from all over as they go through the highs and lows of entrepreneurship and we uncover the secret sauce behind building a thriving business. Tune in to hear from a dynamic array of guests, each with their own captivating backgrounds and unique perspectives that epitomize the spirit of small business entrepreneurship. Get ready to be inspired, motivated, and empowered to chase your own entrepreneurial dreams and start your next venture! Whether you’re an aspiring entrepreneur or an avid fan of the Buy It Now show, "Behind the Buy" offers behind-the-scenes stories that will inspire you to take the next step in your own business journey. From the intense preparation to the thrill of winning, we explore every angle of what it takes to pitch, win, and build a thriving business. Discover how each Buy It Now winner plans to use their prize to scale their business and how you can apply these lessons to your own entrepreneurial path. Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts, and make sure to watch Buy It Now on Prime Video.