Freddy Ward on building HelloFresh’s marketing engine

Freddy joined HelloFresh as employee number 5 and left as Marketing Director, managing budgets to the tune of £25M. Tune in as Freddy shares the journey with Natasha and dives into the importance of hiring, keeping teams motivated and channel diversification along with key lessons learned and applied to his new business, Wild. Links: Natasha: https://twitter.com/Natashalytton Freddy: https://www.linkedin.com/in/freddy-ward-32074a56/ HelloFresh: https://www.hellofresh.co.uk Wild Cosmetics: https://www.wilddeo.com/

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This Much I Know is the podcast from Seedcamp, Europe’s seed fund. Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively. Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.