Hannah Craik on how to balance your marketing focus: short-term spikes vs. long-term penetration

Recorded live at the Seedcamp Marketing Summit, Hannah Craik discusses one of the most pressing issues facing marketers today: how to balance short-term spikes vs. long-term penetration. From her roles at digital media agencies to ASOS and now Heist studios, Hannah shares practical insights on how to generate sales today while also keeping one eye on future cashflow. She also depicts the importance of brand visibility and its synergy with short-termism. Listen in as Hannah shares how she tackles the challenge of big data gaps and the inherent desire to make decisions based on any information that can be found along with the fundamental - though difficult to measure - the importance of creative content. Links: Hannah: https://twitter.com/hicraik Heist Studios: https://twitter.com/heiststudios

Om Podcasten

This Much I Know is the podcast from Seedcamp, Europe’s seed fund. Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively. Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.