How to create and scale an iconic community. Lessons from Sorare

In a new Seedcamp Firsts podcast episode, our Partner Sia Houchangnia chats with Dan O'Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare. They cover all things community building, including: - the importance of community in a fast-growing startup; - founders' key role in setting up the vision and building the foundations of an authentic community; - the early tactics Sorare used to build their community; - how to kickstart and nurture your community; - how to nurture organic initiatives by community members; - why it is important to put resources into community building; - mistakes and lessons learned in scaling community in the hyper-growth phase.

Om Podcasten

This Much I Know is the podcast from Seedcamp, Europe’s seed fund. Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively. Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.