Sam Grant on how to make your brand the system 1 choice

In this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung. Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience. Links: Sam: https://www.linkedin.com/in/samgrant1/ Natasha: https://twitter.com/Natashalytton

Om Podcasten

This Much I Know is the podcast from Seedcamp, Europe’s seed fund. Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively. Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.