2021 Content Creation Year in Review (304)

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind. Robert reviews: - Mirror and the Ownership Economy - The Subscription Economy - News from Dennis Publishing - Salesforce Launching a Streaming Service - IBM's new spinoff Joe reviews: - Rented land in the news (Twitch and OnlyFans) - Hubspot purchase of The Hustle - The NFT Boom - Clubhouse at $4 billion valuation - Name/Image/Likeness from the NCAA --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.