Do Platforms Need Editorial Oversight? (310)

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company. Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators. And we have three company examples experimenting with the Metaverse. Well, not really. In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.