Google Eats Cookie Policy (438)

At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival. Rants and raves include British Airways and Field & Stream magazine. ----- This week's links: Google Leaves Cookie Policy Llama 3.1 Launch Spotify's Bet on Podcasts Informa Buys Cannes Heinz Partners with Deadpool Country Music Stars Buy Field & Stream British Airways Flight Video ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.