Is the Influencer Economy Beginning to Crack? (436)

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We  disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print? Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers. ----- This week's links: Power Slap and Dana White Paramount Skydance Deal Spotify's Continuing Shift to Video Influencers Aren't Getting Famous Like They Used To BusinessWeek's Print Move Mohawk Chevy on TikTok ArtBotAI Trump to Speak at Bitcoin Conference The Rise of AI Content ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.