Media's Death Creates Huge Opportunity for Brands (470)

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens. In other news, more and more creators are going full AI. How close is it to real, or does that even matter? Marketing winners and losers include Disney and Trump's Gold card. Rants and raves include travel within the US and Meta testing out agents in advertising. This week's links: The Media's Credibility Has Bottomed Creators Are Now Going Full AI Disney Starts Killing Off News Media Trump's Gold Card Meta Testing AI Agents for Business Ads ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gez Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.