PNR 167: The Battle for Custom Content

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards. This week's articles: The Battle for Custom Contenthttp://adage.com/videos/the-battle-for-custom-content/1246 Publishers Acquiring Marketing Agencies At Unprecedented Ratehttp://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/ This Is the New York Times Digital Path Forwardhttp://www.niemanlab.org/2017/01/this-is-the-new-york-times-digital-path-forward/ EPISODE SPONSORPressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167   RANTS AND RAVES http://www.adweek.com/news/advertising-branding/its-time-marketers-rethink-their-commitment-content-175653 https://itunes.apple.com/us/podcast/the-tim-ferriss-show/id863897795?mt=2 TOMThe People’s Choice Awards

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.