PNR 191: The Solution to Facebook's Fake News Problem
It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feedhttps://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam 3 Ways Artificial Intelligence Will Change Publishinghttps://www.mediapost.com/publications/article/303474/3-ways-artificial-intelligence-will-change-publis.html Content Marketers Increasingly Looking to AI To Supplement Marketing Needshttp://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs and http://contentmarketinginstitute.com/2016/03/content-marketing-5-percent/ Most Publishers are Lousy At Audience Development - Here’s Whyhttp://www.pubexec.com/post/publishers-lousy-audience-development-heres/ SPONSOR - CONTENT MARKETING WORLDGo to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday http://adage.com/article/cmo-strategy/weed-root-waste-agencies-unilever-alike/309631/ http://www.marketingaiinstitute.com/ THIS OLD MARKETING - THE US POSTAL SERVICE http://deadline.com/2016/08/the-inspectors-government-spends-millions-to-fund-cbs-kids-show-1201803819/