PNR 199: Optimizing Ad Tech Is a Waste of Time

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/google-getting-ready-buy-marketo-222663 Trade Desk Responds To P&G’s Pritchard’s Call For Actionhttp://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVEShttps://www.youtube.com/user/robs70986987 https://digiday.com/media/german-publishers-joining-forces-duopoly/ https://www.mediapost.com/publications/article/306604/taylor-swift-makes-mags-along-with-music.html THIS OLD MARKETING - Warsaw, Indiana http://townincbook.com/ https://orthoworxindiana.com/about-us/

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.