Spotify trolls Amazon's Earhole Strategy (342)

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Spotify Sells Audiobooks Twitch Online Gambling Announcement ESPN Launches Creator Network Starbucks and Web3 Brands and Purpose Emmy Award Results --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.