The Content War for Creators Has Begun (255)

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers. As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content. And as the fight for creators continues, media companies begin to decide who owns the RSS feed as media consumption hits over 70 hours per week in the United States. Robert rants about a Martech announcement that means absolutely nothing, while Joe raves about Disney's acquisition strategy and Netflix investing $20 billion in content. Catch past episodes show notes at ThisOldMarketing.site.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.