The NCAA Just Created 500,000 Content Businesses (278)

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness. While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday. In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity? And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals. Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.