The Token Subscription Model (297)

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized? Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger? Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.